Mar 25, 2016

CraveNoMore with Saffola Masala Oats Chinese and Italian variants

Food enthusiasts from across the country came together for a great culinary experience in the capital city!




Have you ever-imagined Chinese and Italian cuisine being guilt free? Globally renowned Chef extraordinaire, Kunal Kapur now brings to you the new Saffola Masala Oats, Chefs Choice range in Italian & Chinese flavors, a delightful treat for the taste buds. To celebrate the launch of these exquisite flavors, Saffola Masala Oats hosted top bloggers from across India for a fun-filled and enriching gastronomic experience with gourmet chefs - Kunal Kapur, Saransh Goila and Shipra Khanna.





During the meet, Chef Kunal Kapur announced a two-phase competition around #CraveNoMore with SaffolaMasalaOats. The Phase I of #CraveNoMore took off in Delhi; an exciting mystery box challenge wherein 40 food bloggers were presented with the task of identifying exotic Chinese & Italian food condiments. Out of these, 24 bloggers became a part of the exhilarating cook-off thereafter creating quick recipes using Saffola Masala Oats Italian and Chinese variant as the key ingredient.



Judged by the Fit Foodie panelists, Chef Kunal Kapur, Chef Shipra Khanna and Chef Saransh Goila, announced Adarsh Munjala, The Big Bhookad; Kumar Jhuremalani, Pet Pujaris; Saloni Malkhani, Food Bloggers Association of India (FBAI); Sayantani Mahapatra, A Homemaker’s Diary; Priya Sharma, Mumasfooddiary and Richa Gupta, Myfoodstory as the winners for the phase I. The winners from this phase will go on to Phase 2 of the competition and will participate in a ‘food-truck’ challenge in Mumbai.

The Fit Foodie panelists, Chef Shipra Khanna and Chef Saransh Goila went on to create some unique and interesting snacking recipes through their master class with the bloggers. While Chef Shipra chose Italian Saffola Masala Oats and came up with the delicious Cottage cheese oats with yogurt and apple salad recipe, Chef Saransh Goila picked the Chinese variant and prepared Saffola Masala Oats Chinese Wraps in just a few minutes.


Commenting on the occasion, Saffola Masala Oats brand Ambassador, Chef Kunal Kapur, one of the most celebrated faces of Indian cuisine today and winner of several National culinary awards, said “It feels great to be associated with Saffola Masala Oats in their innovation journey and co-creating the new Chinese & Italian flavors. As part of Saffola Fit Foodie panel, we always encourage people to adopt healthy eating habits and I believe these new variants are a perfect blend of tasty yet healthy snack. Today at Saffola #CraveNoMore meet, I was impressed to see the creative way food enthusiasts showed off their best culinary skills!”


“I am glad to be a part of Saffola Masala Oats fit foodie panel. It was truly an experience to witness the #CraveNoMore cook-off event today in Delhi, where the online food influencers gave an interesting and creative spin to Chinese and Italian flavor oats”, said India’s youngest celebrity chef Saransh Goila also known for his popular show Roti Rasta Aur India and Health Challenge.




MasterChef India winner Chef Shipra Khanna added,” I am delighted to join  Saffola fit foodie panel and feel the new flavours are an apt solution to satiate the hunger craving of health conscious people. Italian being my favorite cuisine, it was a fun saturday spent with the online food community exploring some scrumptious dishes prepared with Italian Oats. Many congratulations to the winners #CraveNoMore Cook-off and looking forward to meet them soon in Mumbai.

Saffola Masala Oats has created the ‘unthinkable’ by smartly infusing the essence of most popular international cuisines in India- Chinese and Italian, in Oats. The new flavours have been introduced to make snacking guilt-free and unbelievably tasty. With universal appeal to consumers across varied age groups ranging from children, youth to adults, these variants are first-of-its-kind offering in in oats in both domestic and international market.

Variants description:
·         Saffola Masala Oats Chefs Choice Chinese Flavor has a spicy tangy taste, which comes from a mix of juicy corn, crunchy french beans and capsicum, leaving you with an authentic Chinese flavour.
                                        
·         Saffola Masala Oats Chefs Choice Italian Flavor is a delectable mix of green capsicum, spicy red chilli flakes, oregano and a dash of pepper which gives it a cheesy taste with just the right amount of spice.

The Saffoala Masala Oats, Chefs Choice range in Chinese and Italian is not only loaded with the health of whole grain Oats and vegetables but is also bursting with delicious international flavours, making it an ideal to satiate one’s cravings for a healthy snack.

An apt solution for hunger craving of health conscious focused consumers – men, women and healthy snacking options for children #CraveNoMore!



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